G-Star Elwood

Concept and design of the digital interactive experience for the G-Star Elwood campaign featuring Pharrell Williams and a various talent.

The shopping experience is packed with smooth transitions and sleek visual effects to help you find your own G-Star Elwood Jeans by simply dragging and exploring.

Client: G-Star RAW
Art Direction: Nicola Rinaldi
Photographer: Collier Schorr
Developer: SupeHero Cheescake 

Awwwards Site of the Day
FWA Site of the Day

”When I was trying to be someone else, everything was so much harder. But when I was true to myslef, I felt freer”.

- Adwoa Aboah

To add a vintage finish, WebGL was used to create transitions in the website to give it that old VHS look and feel.